SEARCH ENGINE OPTIMIZATION
SEO is critical to get your online business ranked high and discovered.
WebUp Designs recognizes the vital importance of Search Engine Optimization (SEO) when building your website. If your content is not recognized and ranked highly by search engines, people will not be able to find you. If they can’t find you, they won’t be able to interact with you. It is those relationships that eventually lead to more visitors to your site and generate greater success for you and your business.
Generally speaking, the higher on the search page that your website displays and the more frequently a page appears in searches, the more visitors it will receive from search engine users. It is of course the most ideal to appear on the first page of a search because 62% of users click a link on the first page. Another 23 percent of users go to the second page. Click-through rate (CTR) drops after that.
WebUp Designs understands the strategies for better SEO and the best WordPress Plugins to use as tools to simplify optimizing your sites. Some key SEO approaches we use:
CONTENTHigh quality and fresh content is still King. Unique, interesting, current and extensive information with audiovisual all helps bring customers to your site. A blog is highly recommended to make a site dynamic by automatically creating fresh content every time an article is published. Search engines reward higher rankings to sites with new content.
ON-PAGE SEOSearch Engines favor well-structured content with the use of keywords on the site including page titles, headers, tags, and meta descriptions to make it easy to read. On-Page SEO is built into pages to get better visibility on search engines.
MOBILEGoogle is now using mobile-friendly sites as a ranking factor. So all sites should be mobile friendly and more resources should be put into mobile navigation especially for geographic location services. A responsive website uses the same URL and HTML across all devices. The only thing that changes is the CSS, the programming language that describes the style and formatting for a web page.
LINKSIt’s important to build working back links between the pages of your site from other trusted websites. Search Engines favor when you have trusted good sites that link to your site.
The role of social media is becoming increasingly important. Google uses social network activity as a page ranking measure of sites with interesting and shared content. Social Media provides an easy approach for direct communication with visitors to your site and is a vital way to share has your content shared with others that may be part of your target market.
Free WordPress Plugins incorporate everything from snippet previews and page analysis that helps you optimize your pages content, images titles, meta descriptions and more.